Hill-Rom

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Global Marketing Manager

at Hill-Rom

Posted: 3/22/2018
Job Status: Full Time
Job Reference #: 17124843
Keywords:

Job Description

 RESPONSIBILITIES:

·         Participate in the development of the long-term growth strategy for assigned product(s), including:

    • Product portfolio growth strategy incorporating innovation to address market needs and opportunities and achieve robust revenue and market share growth
    • Value proposition based on a prioritization of customer needs and our ability to address those needs
    • Innovation to expand / strengthen the value proposition and increase Hill-Rom relevance and market share
    • New business growth opportunities within or adjacent to our current offerings through a detailed understanding of key market/customer trends and competitor strategies.
    • Identify new business growth opportunities within or adjacent to our current offerings through a detailed understanding of key market/customer trends and competitor strategies.
    • Assess market potential for the right segment/targets, develop strategic business plan capitalizing on future market needs and opportunities 
    • Research and analysis of business information to develop an understanding of the industry and competitive environment; stay in tune with any market forces or business drivers that would be influential to future markets
    • Clinical research requirements to support the value proposition and product launch activities
    • Communication of the strategy and securing buy-in from customers, key industry influencers and Hill-Rom executive leadership.
    • Managing relationships with global key opinion leaders to shape market understanding and build advocacy
    • Informing of new product development activities to maximize the value of the development pipeline

·         Help develop and execute the global product strategy for assigned product(s), including:

o   Integrating input from sales, marketing, engineering, sourcing and other cross functional partners to drive the development and execution of product roadmaps, requirements and profitability plans

o   Manage cross-functional trade-offs to ensure the best use of global investments in the portfolio

o   Establish vision and product strategy for the assigned product(s) including product configurations, controllership and simplification

o   Manages product lifecycle, from inception, concept, design to definiting product lifecycle actions such as retiring products, phase in/out and IB offerings; oversees the product performance during the customer lifecycle

·         Help to drive the global commercial strategy, including:

    • Development of the annual global commercial product marketing plan that comprises strategy, value prop, positioning, messaging, training, pricing etc., guidelines to drive regional execution; ensure strong collaboration with regional constituents
    • Development and deployment globally relevant marketing programs to achieve the strategy
    • Collaboration with regional marketing teams to execute the marketing plan
    • Execution of global new product commercialization efforts, including customer segmentation, market development, pricing, go-to-market planning, efforts, in collaboration with regional marketing, product management, and customer solutions marketing
    • Governance of regional and country product marketing strategies to ensure alignment with global guidelines
    • Solicitation, synthesis, and incorporation of local best practices into global strategy
    • Development and tracking of key business performance indicators to identify necessary countermeasure to achieving business/market goals. Responsible to execute countermeasures.
    • Coordination with customer solutions marketing teams to ensure alignment and appropriate portfolio representation into overall solutions


REQUIRED

  • Bachelor's degree from an accredited university
  • At least 3 years of professional experience in life sciences consulting and / or marketing in a life sciences corporation (preferably medical device, diagnostics or capital equipment)
  • At least 3 years experience in an upstream / global, regional, or country marketing capacity at a life sciences corporation
  • Demonstrated career progression in previous roles
  • Deep and broad marketing capability expertise, including customer insight, marketing strategy, and innovation
  • Global experience and perspective
  • Proven ability to influence others, including those globally dispersed, in other functions, and in more senior positions
  • Strong communication skills, both written and oral, and ability to facilitate large group meetings to a successful outcome
  • Ability to travel ~25% of the time, including domestic and international
  • PREFERRED

    • MBA
    • Strong multi-tasking ability and comfort with leading initiatives across multiple areas at the same time
    • Entrepreneurial spirit
    • Comfort with ambiguity



Qualifications

Hill-Rom is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity
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